Day: December 5, 2022

What is a Spam Trap?

Tech

What is a spam trap? A spam trap is a type of email address used by antispam organisations to detect spammers and other unscrupulous senders. These addresses are designed to look like normal email addresses but they aren’t actually owned by the person that sends them.

Spam traps can be a real threat to a sender’s reputation. They can blacklist your domain and IP address, and can also cause a drop in your deliverability rate. However, the consequences of hitting a spam trap depend on what organization is running the trap, and how often you hit the spam trap.

If you’re using email lists for your outbound campaigns, you should keep in mind that some of the lists that you buy may have a lot of spam traps on them. This means that you need to make sure that you’re removing invalid addresses from your lists on a regular basis.

Another thing that you should be aware of is the importance of double opt-in verification. In other words, you should be certain that all of the people on your list have opted-in to receive your emails.

It’s also important to understand that spam traps can be found anywhere. That means you might be hitting the trap even if you’ve followed all of your email sending best practices.

You can also check for spam traps by checking your IP address with the Sender Score tool. The site will show you if any of your email addresses are blocked or if they are spam traps.

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